Why You Should Get a Freelance Web Designer for Your New Website

by Jake Higham
08.16.2022
woman sitting in front of macbook
Photo by energepic.com on Pexels.com

You’ve been meaning to get your company an updated website for months now. In fact, you even have a few drafts saved in your Google Docs. However, with all the pressures you’re facing as a small business owner, you just can’t find the time to sit down and finalize those web design ideas. With so many responsibilities on your shoulders, it can be tricky to find time for something as seemingly trivial as a new website design. But the truth is that having an appealing online presence is incredibly important for any business – big or small. A professional website not only helps potential customers find your company more easily but also makes you look like a serious business player instead of someone selling ice cream out of their basement freezer.

 

Why Hiring a Freelance Web Designer is Important

When it comes to building a new website for your business, hiring a freelancer can be very beneficial in a few different ways. First, you don’t have to commit to full-time employees, office space, or other overhead costs associated with maintaining a full-time web design team. As a small business, you probably don’t have a lot of extra cash to throw around on hiring new staff members. And second, hiring a freelance web designer allows you to collaborate with a highly specialized professional who will use their unique skillset to bring your website’s design ideas to life.

 

Looks Matter More Than Ever

Having a professionally designed site that’s pleasing to the eye and easy to navigate is absolutely essential if you want to make a good first impression on your potential customers. A poorly designed site can actually turn off potential customers and make them wonder what else you might be cutting corners on. But a well-designed site, on the other hand, can help you stand out above the competition. The first thing someone sees when they visit your website is the design. And unfortunately, a lot of small businesses still don’t understand the importance of getting a professional web designer to create their site.

 

Your Website’s User Experience Matters

Your website’s user experience (or UX) refers to how easy it is for visitors to navigate your website’s pages. A high-quality UX design will help you retain customers by making it easy for them to find what they’re looking for on your site. But a poorly designed site with a poor UX can lead to more customer drop-offs. A bad UX is often caused by a cluttered website that’s hard to navigate, a lack of design consistency, and unclear calls-to-action. You definitely don’t want your website to be one that drives visitors away. Instead, you want it to entice them to stay and make a purchase. A high-quality UX can make all the difference when it comes to customer satisfaction.

 

You’ll Gain New Marketing Opportunities

A well-designed website also gives you ample opportunity to expand your company’s marketing efforts. For example, you can use your website as an excellent place to publish content such as blog posts, white papers, and e-books that you can use to promote your business. You can also add integrated shopping cart functionality to your website so that customers can buy your products directly from the site. This is often referred to as an eCommerce website. Another marketing opportunity that you can take advantage of with a new website is creating lead magnets for your audience. Lead magnets are content-rich materials that you give away for free in exchange for contact information from your prospects. These are just a few ways you can use your website to expand your marketing efforts.

 

Bottom line

A well-designed website is absolutely essential for any business. A poorly designed site can actually turn off potential customers, but a well-designed site will help you stand out above the competition and drive more customers to your business. If you’re ready to create a modern-day website design that will help you attract more customers and boost your business, then it’s time to start looking into hiring a freelance web designer. If you are interested in my services, feel free to check out my work. If you like what you see, head on over to my contact page to fill out my contact form and I will provide you with a free quote.

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